That is the new and forthcoming book from Richard H. Thaler, due out in May. It is excellent and fascinating, and yes even if you have read all of the other popular books on behavioral economics you should read this one too.
The title is good but I find the subtitle even more alluring. For me the very best parts of the book are about Thaler’s career as an economist. Indeed much of the book traces the development of behavioral economics through a biographical lens. Here is one excerpt:
…my thesis advisor, Sherwin Rosen, gave the following as an assessment of my career as a graduate student: “We did not expect much of him.”
I spent a fair amount of time staring at the List and adding new items, but I did not know what to do with it. “Dumb stuff people do” is not a satisfactory title for an academic paper.
Other figures of note make cameo appearances in the book, including Cass Sunstein and John Lott.