Avant-garde candy markets in everything

“Everybody is always like Wonka this, Wonka that, but I just never relate,” said Maayan Zilberman, a lingerie savant turned conceptual confectioner and the creator of Sweet Saba, an avant-garde candy company.

…Behind her was a container of candy rings that resemble men’s sex toys, made with edible gold and pectin. Ms. Zilberman had prepared them initially for a baby shower. “It was for the parents’ friends, not the baby,” she said. Much to her amusement, the $10 rings are often misidentified as doll bracelets by young customers. “They’re some of my best sellers.”

There are also candies that look like gold Rolexes but taste like Champagne ($10), eucalyptus-flavored Q-tips ($8 for six) and pencils that taste like grass ($12 for four). Ms. Zilberman worked with a food technologist to develop about 30 flavors, which include bubble gum, bacon, whiskey and mother’s milk.

“It’s mostly just cream,” Ms. Zilberman said of the last one.

Here is the Joshua David Stein NYT piece.  Here is Zilberman’s Instagram page, try this photo of the candy.