Will poets program your bots?

Here is the latest from Silicon Valley:

As tech behemoths and a wave of start-ups double down on virtual assistants that can chat with human beings, writing for AI is becoming a hot job in Silicon Valley. Behind Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana are not just software engineers. Increasingly, there are poets, comedians, fiction writers, and other artistic types charged with engineering the personalities for a fast-growing crop of artificial intelligence tools.

…a new crop of virtual assistant start-ups, whose products will soon flood the market, have in mind more ambitious bots that can interact seamlessly with human beings.

Because this wave of technology is distinguished by the ability to chat, writers for AI must focus on making the conversation feel natural. Designers for Amazon’s Alexa have built humanizing “hmms” and “ums” into her responses to questions. Apple’s Siri assistant is known for her wry jokes, as well as her ability to beatbox upon request.

As in fiction, the AI writers for virtual assistants dream up a life story for their bots. Writers for medical and productivity apps make character decisions such as whether bots should be workaholics, eager beavers or self-effacing. “You have to develop an entire backstory — even if you never use it,” Ewing said.

Even mundane tasks demand creative effort, as writers try to build personality quirks into the most rote activities. At the start-up x.ai, a Harvard theater graduate is tasked with deciding whether its scheduling bots, Amy and Andrew, should use emojis or address people by first names. “We don’t want people saying, ‘Your assistant is too casual — or too much,’ ” said Anna Kelsey, whose title is AI interaction designer. “We don’t want her to be one of those crazy people who uses 15 million exclamation points.”

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