Forbes: What3words (w3w) has a surprisingly simple and efficient way to find an address and get you there. The London startup has divided the world into a grid pattern of 57 trillion 3m x 3m squares and given each one a unique 3-word address. It means anyone can accurately find any location and share it instantly, removing the ambiguity from the search process.
At the Frankfurt Motor Show this week, Mercedes Benz announced it would be integrating this radical new address system into a selection of its models from 2018. “The United Nations and the Red Cross use us in disaster zones, and now Mercedes has realized that there is a problem in the developed world with accurate mapping systems and they have employed our software,” says Giles Rhys Jones, w3w’s chief marketing officer.
Hat tip: Samir Varma.