Bearing backpacks loaded with thermoses, sipping their steaming-hot refreshments with satisfaction, Chinese tourists’ unquenchable thirst for hot water, though odd for many Westerners, is having a huge impact on destinations worldwide, causing a “hot water revolution” in the global tourism industry.
In snow-crested Scandinavia, where chugging ice water is a long-standing habit, several hot water dispensers are being installed in Helsinki Airport to cater to Chinese travelers’ thirst for the throat-scalding beverage.
“We have long traditions in providing services for Chinese, but we want to develop them even further in order to welcome new passengers and make the current ones even happier,” Katja Siberg, SVP Marketing and Communications at Finavia, told People’s Daily Online, who added that the idea of serving hot water was proposed by her Finnish colleagues after they visited airports in China.
Helsinki Airport is not the only transportation hub that attempts to capture the hearts of Chinese tourists by providing them with hot water, and some of its counterparts have pushed the “hot water revolution” even further. In March, an intelligent hot water installation was set up in Schiphol Airport in Amsterdam, where USB heating vacuum cups designed by KLM were distributed to Chinese tourists as Spring Festival gifts.
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