Smell markets in everything

Previously, she has made dairy products from the perspiration of Bill Gates and Mark Zuckerberg.

Here is the full article.  And:

In one exhibition, [Sissel] Tolaas captured the armpit sweat of severely anxious men from Greenland to China, recreated their individual smells and painted them onto the walls of the installation. (“There was a composite odor of anxiety that just infused the whole room, and it was really unhinging,” said Howes, who saw it in Basel, Switzerland). After the smell of fear, Tolaas recreated the smell of violence from cage fighters in East London. She has recreated the scents of Berlin’s famed Berghain nightclub, New York’s Central Park in October, World War I, communism and the ocean. Her shows are immersive and emotional in a distracted world. They aim to grip audiences right by the lizard brain.

And:

Tolaas also invented 1,500 “smell memory kits” — abstract odors that have never been smelled before. When you want to remember an event, you open the amulet and inhale, sealing the moment in your emotional core. For the London Olympics, she made a Limburger cheese sourced from David Beckham’s sweaty socks, which was served to VIPs.

File under “Department of Why Not?”