The author is Andrew McAfee and the subtitle is The Surprising Story of How We Learned to Prosper Using Fewer Resources — And What Happens Next.
I am a fan of Andrew’s work more generally, and most of all I am pleased to announce this is a book full of good economic reasoning. From the publisher’s attachment:
How did we start getting more from less? Largely because of two unlikely heroes: capitalism and technological progress. As the book explains, capitalism’s relentless quest for profits is also an endless search for lower costs — after all, a penny saved is a penny earned — and natural resources cost money. Tech progress gives companies countless opportunities to dematerialize: to use bits instead of atoms, and so consume fewer resources even as they grow.
I have yet to read my way through all of the book, and I will be reporting more on this. I can assure you, however, that Andrew is not a denialist on the issues where worry really is called for. Here is the Marc Andreessen blurb:
“In More from Less Andrew McAfee conclusively demonstrates how environmentalism requires more technology and capitalism, not less. Our modern technologies actually dematerialize our consumption, giving us higher human welfare with lower material inputs. This is an urgently needed and clear-eyed view of how to have our technological cake and eat it too.”
In any case, I wanted to bring this book to your attention as soon as possible.