Those new service sector jobs

Diane Reynolds had been racing for a few months when she won her first amateur cycling event, the Farm to Fork Fondo near upstate New York’s Finger Lakes in August. She left more than 500 riders in the dust, including all the men.

The win earned the 49-year-old novice a jersey decorated with polka-dot chickens, but it didn’t come cheap: She paid about $1,000 for former pro cyclist Hunter Allen to ride all 84 miles with her as a private coach.

Mr. Allen, 50, gave her real-time pointers on pacing, technical skills and race strategy. He also ran interference for her. “Early on, there were about 10 guys riding hard taking turns up front—I was one of them—and I knew we were going to break away from the peloton,” or main group of riders, he says. “I made sure Diane stayed with us, sheltered in the middle and conserved her energy as we widened the gap.”

That is from Hilary Potkewitz at the WSJ.