Hill BBQ is perhaps the best I have had — ever. It is open Thursday and Saturday only, get the burnt ends and beef ribs. Next in line is Evie Mae’s, better known on the barbecue circuit, but still mostly unsullied by tourists and so the lines remain manageable.
There is no real center of town, but you can visit the world’s largest windmill museum (it is windy there), a prairie dog park, and Robert Bruno’s self-constructed, funky Steel House on a nearby lake. There are Confederate memorials remaining by the main courthouse. You will see tumbleweed. There is a strange man walking around town with a tricolor hat.
The economy is cotton, health care, and Texas Tech at about 40,000 students. Buddy Holly was from Lubbock.
It still has a strong regional feel, much as say parts of the Dakotas do. The dinosaur displays in the museum are labeled “The Original Longhorns.”
I would go long on Lubbock: no NIMBYs (yet), the housing stock is rising in quality, they are opening an entertainment center downtown, and it could be the next Marfa but on a larger scale. What’s not to like?