The love letter becomes a chain letter

The public’s view of almost every industry has improved since the beginning of the coronavirus pandemic, according to a new Axios/Harris poll. Industries with a prominent role in life under quarantine have seen especially big jumps.

Why it matters: Businesses in America were already undergoing a transformation from being solely focused on profits to being focused on values as well. The coronavirus pandemic has expedited that shift, and consumers are responding favorably to it.

Details: The poll ranks the top 100 companies, based on consumers’ scores across 7 qualities: Affinity (trust), citizenship, ethics, culture, vision, growth and products and services. Affinity is weighted higher than all other categories.

Leading the index are companies that have focused on solving problems related to the coronavirus.

By the numbers: According to the poll, 75% of consumers agree that generally speaking, during the Covid-19 pandemic and related shutdowns, “companies were more reliable than the federal government in keeping America running.”

81% of consumers agree that large companies, with resources, expensive infrastructure, and advanced logistics “are even more vital now to America’s future than before the pandemic.”

Here is the full Axios article.  Social media, telecom companies, and the airlines (?) are those sectors that have declined in reputation.


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