This is perhaps a bit whacky, but along similar-ish lines to the uniqueness theory, I have been wondering whether QAnon’s big differentiator is it’s comparative defensibility, powered by its complexity.
If you accept that social movements need their legitimacy-granting myths and “narratives” to hold up for at least as long as they are niche or otherwise unacceptable to the mainstream, and that one of the large effects of TV and the internet is to ease (and encourage) the voicing and wide dissemination of counter-narratives, then perhaps you should expect the best performing movements which do emerge to have key memes which cluster at either end of the “vague -> precise” axis.
Sitting at one of the two extremes is a great way to survive in an ideologically adversarial environment: vagueness gives converts a way to dismiss attacks out of hand (at the cost of rate of growth and cohesiveness, perhaps. Crypto might be an example), while highly detailed and well defined concepts (especially when hard to access) makes it too expensive for outsiders to build a case which will feel coherent and convincing to insiders.
QAnon is quite the cocktail, with its anonymous founder (can’t attack the credibility of an anonymous poster with no accessible history!), highly detailed yet easy to wield lore transmitted through word of mouth on semi-private Facebook groups or in person, no easy experiments which raise internal contradictions (the downfall of flatearthers), and the highly emotionally potent mix of corruption and child abuse.
Are there really any competing groups which offer anything remotely as attractive, all encompassing, and seemingly (to insiders) unassailable?
Will be interesting to see if it loses strength over time. I suspect there will be enough events which can be interpreted as confirming key points over the next 10 years for it to keep growing. Its rate of conversion is also pretty incredible, compared to previous cults/religions.
That is from Arnaud.