The dating culture that is Korean

Some Korean couples have found a way to redefine romance — by gifting each other Tesla and other blue-chip stocks.

It all started when securities brokerage and investment banking company Shinhan Investment Corp started listing “stock gift cards” on the KakaoTalk mobile app’s “Kakao Gift” store around Christmas last year.

Perhaps inspired by Kanye West’s 2017 Christmas gift to Kim Kardashian, which included Amazon, Apple, Disney, and Netflix stock, KakaoTalk allows would-be wooers to purchase stock in Starbucks rather than simply a latte from the coffee chain. Daters can also select more expensive stocks, including Apple stock gift cards sold at 25,000 KRW ($22), or Tesla stock gift cards, which go for 30,000 KRW ($26)…

According to statistics seen by Korean media outlet Chosun Ilbo, the Shinhan Investment bank sold more than 20,000 “stock gift cards” since the launch of the program on December 24, 2020. Shinhan noted that the stocks were most popular among customers in their 20s and 30s.

Here is the full story.  Is this a way of signaling you really do want the relationship to be about money (and a high savings rate?) to a relatively high degree?  Or does the particular choice of stock show that you do (do not) understand your partner very well?


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