The Ford F-150 truck has been America’s best selling vehicle for forty years! (Bubble test: Do you own one or know someone who does?) The new version, the F-150 Lightning, goes into production in 2022 and it’s electric. Even today there is still the whiff of “liberal America” around electric vehicles but what’s impressive about the Lightning isn’t that it’s electric, it’s that it’s a better truck. The Lightning, for example, can power a home and work appliances from its 11 outlets including a 240 volt outlet! Look at this brilliant ad campaign:
Security and peace of mind are invaluable during severe weather and unpredictable events. That’s why Ford helps ensure you never have to worry about being left in the dark…
Security, peace of mind, don’t be left alone in the dark…all great conservative selling points. Note the truck in the picture is powering the house and the chain saw. The husband and wife, their home and their truck, project independence, success and confidence–a power couple–even with a nod to diversity.
The Lightning is also fast with 0-60mph times in line with those of a Porsche 911 circa 2005, it has more carrying capacity (thanks to the smaller electric motors) than a similar gas vehicle, and it can tow a respectable maximum of 10,000 pounds with all the options.
The Lightning might succeed or it might fail but it won’t fail on politics, this is a vehicle a red-blooded, meat-eating skeptic of global warming could love.