With average daily consumption of 2.2 liters of Coca-Cola, Chiapas leads the world…It’s more than five times higher than the national average…
According to a 2019 study by the Chiapas and Southern Border Multidisciplinary Research Center (Cimsur), residents of the southern state drink an average of 821.25 liters of soda per person per year.
Broken down, the immensity of the quantity seems even more astonishing: every man, woman and child in Chiapas drinks an average of 3,285 — yes, three thousand two hundred and eighty-five – 250-milliliter cups of soda a year, according to the study.
According to the Cimsur study, among the reasons why Coca-Cola and other refrescos are so popular in Chiapas are marketing campaigns in indigenous languages – mainly Mayan – and limited access to clean drinking water.
Here is the full story.