Unsurprisingly, [Marc] Spiegler rejects the notion that an increased digital presence could undermine the necessity for the art world to fly to [Basel] Switzerland. “Having content available ahead of time builds momentum and increases, rather than diminishes, people’s desire to come.”
Comparing the fair to a music concert, Spiegler says: “The more live sets a DJ has online, the better attended their shows are. It hypes people up. The fairs are fun, people like seeing each other, they’re not going to stop wanting that.” Indeed for many, Art Basel 2021 will mark the welcome return to a once packed social calendar on the art world circuit, filled with invaluable in-person exchanges. Here’s hoping for a rager.
That is from Kabir Jhala at The Art Newspaper. It does seem the Basel Art Fair will be held in person this September.