According to one recent measure, ninety-three of the top one hundred American television programs watched live across a single year have been sports related. More people watched the Super Bowl than the Oscars, Emmys, Grammys, Golden Globes, and Tonys combined.
It is for this reason that I find it puzzling when some people simply are not interested in sports at all. I find the “sports are just stupid” attitude defensible (though it is not my view), but that would in turn seem to make sports all the more interesting.
That is from Jonah Lehrer’s Mystery: A Seduction, A Strategy, a Solution, just published by Simon and Schuster.