Regional personality variation across the United States
Here is a fun piece for Bloomberg, I would say you should take Five Factor personality theory somehow seriously, but not too seriously. Excerpt:
Let’s consider extraversion. The least extroverted states in the country are Maine, Washington and Oregon, which fits my stereotype that a disproportionate number of the residents of those states are seeking some kind of isolation. Wisconsin has the most extroverted population, with Illinois, Iowa and Nebraska coming in next. The Midwest seems to be a friendly and outgoing place. That is to me also no huge surprise, though I would not have picked Wisconsin to be No. 1. The southern states come in at about average, while New Mexico, Nevada, Vermont and Montana do not measure as very extroverted, relative to the rest of the country.
The data on conscientiousness run counter to stereotype. My expectation was that the Midwest would win out here, but the Southeast ranks the highest. Coastal California fares poorly, as do scattered parts of the Midwest and West, again non-obvious or unexpected results. If it restores your faith in stereotypes, the area surrounding New Orleans, perhaps the most licentious city in the South, also rates low in conscientiousness.
Overall, the two strongest correlates of conscientiousness were Republican share of the vote, and share of married individuals in the population.
When it comes to emotional stability, fans of “The Sopranos” or “Seinfeld” will not be surprised: The Northeast, stretching down through Appalachia, ranks the lowest by a noticeable amount. There’s a reason George Costanza and Tony Soprano fit right in.
Regional differences in the Big Five personality traits across the United States. https://t.co/Y2BiUlpa9i pic.twitter.com/9actmQGBzg
— Steve Stewart-Williams (@SteveStuWill) November 4, 2021