How to improve conferences

That is the topic of my latest Bloomberg column, here is one bit:

The next time you are attending a formal presentation at a conference, ask yourself these questions: Is this better than all of those Zoom calls I am turning down? Is this better than the next best YouTube clip I might be watching? For most people, the answers are obvious. Conference organizers need to be willing to pull the trigger and usher the presentation into a gentle retirement.

Charismatic presentations still can be important to motivate a sales force or to build the unity of a crowd. But informational presentations are obsolete.

Earlier in my career, I went to presentations not to listen, but rather to meet the other people interested in the topic. That made sense at the time, but these days information technology provides superior alternatives. For instance, I have been to conferences that have “speed dating” sessions (without the date part, to be clear, and with vaccine and testing requirements) where you meet many people for say two minutes and then move on to the next meeting. This should become a more regular practice. Conference organizers also can create “speed dating pools” where everyone interested in a particular topic area has a chance to meet.

Another marvelous practice prompted by the pandemic that should be continued and indeed extended at all conferences: outside sessions, especially with group discussions.

Recommended, there is more at the link.  What other ideas do you have?


Comments for this post are closed