Logan Ury, dating coach

Ms. Ury constantly speaks as if she’s at a podium. She is a generous interview subject, sometimes taking 25 minutes to answer a single question about her work. She uses data often, quotes Adam Grant and refers to behavioral economics experiments casually.

Her language makes a subset of her clients — especially men from Silicon Valley — “feel safe,” she said. “If it’s an engineering-focused guy, I’ll say ‘loss aversion,’ ‘sunk cost fallacy.’ I know, with certain people, that makes them want to work with me.”

Here is the full NYT story by Dani Blum.



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