For much of the midterm campaign, Democrats have grappled with how to define their message, weighing slogans like “Democrats deliver” and “Build back better,” and issuing warnings against “ultra-MAGA” Republicans.
Now, a coalition of progressive organizations has settled on what its leaders hope will be a unified pitch from the left. This November, they plan to argue, Americans must vote to protect the fundamental freedoms that “Trump Republicans” are trying to take away.
That pitch is the product of a monthslong midterms messaging project called the “Protect Our Freedoms” initiative, fueled by polling and ad testing.
The move is the latest evidence that Democrats at every level of the party and of varying ideological stripes — including President Biden, abortion rights activists in Kansas and, now, a constellation of left-leaning groups — are increasingly seeking to reclaim language about freedom and personal liberty from Republicans. It is a dynamic that grew out of the overturning of Roe v. Wade in June, and one that is intensifying as more states navigate abortion bans while Republicans nominate election deniers for high office.
Here is more from The New York Times.