"Almost space" markets in everything

The space race just got a new entrant. France’s Zephalto is offering passengers the chance to travel to the stratosphere in a balloon, starting at €120,000 ($132,000) per person in 2025.

“I partnered with the French space agency, and we worked on the concept of the balloon together,” says Zephalto founder and aerospace engineer Vincent Farret d’Astiès.

He tells Bloomberg that he’s planning on 60 flights a year, with just six passengers on board each flight. The company aims to provide an experience that brings the best bits of French hospitality—fine food, wine and design—to the edges of space for those who can afford the six-figure ticket.

Balloons filled with helium or hydrogen will depart from France with two pilots on board and rise 25 kilometers (15.5 miles) into the stratosphere for 1 1/2 hours. Once at peak altitude, which is about three times higher than for a commercial airliner, the balloon will stay for three hours, giving guests a chance to take in views previously seen only by astronauts. The descent will take a further hour and a half, for a six-hour round trip.