How much smaller will big business become?

At least on the tech side:

Consider the most prestigious service that generates images using AI, a company called Midjourney. It has a total of 11 full-time employees. Perhaps more are on the way, but that is remarkably few workers for a company that is becoming widely known in its field.

Part of the trick, of course, is that a lot of the work is done by computers and artificial intelligence. I don’t think this will lead to mass unemployment, because history shows that workers have typically managed to move from automating sectors into new and growing ones. But if some of the new job-creating sectors are personal services such as elder care, those jobs are typically in smaller and more local firms. That means fewer Americans working for big business.

Or consider ChatGPT, which has been described as the most rapidly growing consumer technology product in history. It is produced by OpenAI, headquartered in San Francisco. By one recent estimate the company has about 375 employees. By contrast, Meta, even after some layoffs, currently has more than 60,000.

Perhaps cloud computing will be run through a few mega-firms such as Microsoft and Amazon, but — due largely to AI — we can expect many firms to radically shrink in size?

Here is the rest of my Bloomberg column.