The Everything Token
If you want to understand NFTs and where they are going, The Everything Token by web entrepreneur Steve Kaczynski and Harvard Business school professor Scott Duke Kominers is by far the best guide. 
Kaczynski and Kominers emphasize that NFTs are more than deeds to digital art they are an ideal way to create communities.
Community formation around shared interests has been happening forever, of course. But NFTs turn it up to eleven because of what we call their embedded network superpower:…becoming the owner of an NFT is to some degree an act of affiliation with the brand. Yet NFT ownership doesn’t just connect you with the brand itself, but also with the entire network of individuals who are similarly affiliated….The holders of a given NFT comprise a network of brand enthusiasts just waiting to be activated.
The Everything Token is all about advising brands on what NFTs are, how to understand and navigate the design space and how to active brand enthusiasm. Now you may find ‘activating brand enthusiasm’ pedestrian, perhaps even a little dystopian but Kaczynski and Kominers are correct that this is where the NFT market is going.
When the internet first exploded into public consciousness there was a lot of talk about declaring independence and creating a civilization of the Mind. If you bought into that (I did not, despite lauding the goals) then maybe you think that the internet as we know it today, Google, Amazon, Facebook, Twitter, Spotify and all the rest are a big disappointment. I don’t. I love the new world, even if it isn’t the libertarian paradise that some once promised.
In the same way, NFTs won’t lead to a revolution of the creator class but they are poised to be increasingly adopted by corporations. Corporate adoption will ‘domesticate’ the underlying cryptographic technology. That is, as corporations infuse NFTs into mainstream business models, NFTs will become more user-friendly and accessible and much like the seamless integration into our daily lives of technologies such as Google Maps and digital payments, they will become a ubiquitous part of the digital economy. As NFTs become embedded in various sectors ranging from finance to entertainment, they will reshape how we perceive and interact with digital assets offering innovative and versatile applications that extend well beyond their current scope. It will be fun but don’t expect to liberate the means of production.