The nudge that is toast

Or should it be the toast that is nudge?

The creators of a new gadget on Kickstarter called the Toasteroid want people to make the most of their morning toast time. Yes, toast is one of life’s simple pleasures, but it serves no functional purpose in our lives beyond satisfying hunger. We’re busy people; we have things to do, and we need to optimize our time. The Toasteroid lets users design images to go on their toast through a companion iOS / Android app. More crucially, they can program it to print the day’s weather or a reminder.

File under: There is no Great Stagnation, Markets in Everything, Who Needs SMS? Be a Good Host, Will it Cut Down on My Carbs?

For the pointer I thank the excellent Samir Varma.