…the homogenization in question, which today is perceived most often as Americanization, is (insofar as it exists) American only in its most superficial and least durable aspects. It is above all the vehicle for popular culture–the entertainment, clothing styles, and fast foods favored by the young, and popular music (but not all of it, by any means). Here the word “culture” is being used in the rather loose sense that has prevailed because it is the entertainment industry that leads the choir in lamenting American influence. This influence may present a problem, but to identify the whole of cultural life with entertainment is a travesty.
Contrary to what Jacques Chirac maintained, globalization is not a “cultural steamroller.” It is and always has been an engine of enrichment. Think, for example, how the French artistic sensibility was revitalized by the discovery–or rather fuller knowledge–of Japanese painting afforded at the end of the nineteenth century, or by the arrival in France of African art ten or twenty years later. There are plenty of similar cases.
This is Jean-Francois Revel, writing in the latest New Criterion.
It is hard to tell you just how much I liked this article. Consider this:
And if the French film industry in 2001 has recaptured market leadership at home and found successes abroad, this is not because it is more subsidized than formerly, but because it has managed to produce a handful of films whose quality was appreciated not only by their auteurs, but by the public. A commercially successful French cinema, with international appeal, evidences a more authentic diversity than the kind preached by tedious diversity-mongers.
This article is just full of excellent bits:
…in the domain of languages too, globalization leads to variety, not uniformity. The spread of English facilitates communication and mutual influence between cultures; it is hardly a trivial matter when, thanks to the lingua franca, Japanese, Germans, Filipinos, Italians, Russians, French, Brazilians, etc., can participate in the same colloquium, sharing information and ideas.
Or how about this:
…the endowment of Harvard, certainly not the largest university in America, is close to $20 billion–more than twice the annual expenditure of France on its entire university system.
Here is another:
Giancarlo Pajetta, an important Italian Communist leader, once said: “I have finally understood what pluralism is; it’s when lots of people share my point of view.”
Highly recommended, go through the full text yourself, and prepare for the forthcoming book, entitled Anti-Americanism.