Using cartoons to promote reform

From my inventive colleagues at the World Bank: using cartoons to promote economic reform. Follow the stories of people such as Bosnian entrepreneur Max as they struggle through red tape (my favorite example: an ‘atomic shelter fee’).

Comics can be so effective in spreading information because they use drama and
humor to educate without being overly didactic or preachy.  Unlike brochures,
they have a long shelf-life.  People rarely throw out comics – they either save
them or give them to a friend.

Comics are also cheap to produce and can be placed as advertisements in newspapers. The disadvantages? They’re very hard to edit by committee, which may explain why the big institutions have been slow to pick them up. That said, you can order your Federal Reserve comics here.


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