About a quarter of Indonesian boys aged 13 to 15 are already hooked on cigarettes that sell for about $1 a pack or as little as a few cents apiece, according to WHO. A video on YouTube last month prompted outrage when a 4-year-old Indonesian boy was shown blowing smoke rings and flicking a cigarette. His parents say he's been smoking up to a pack a day since he was 2.
According to a 2008 study on tobacco revenue in Indonesia, smokers spend more than 10 percent of their household income on cigarettes; that's three times more than they spend on education-related expenses such as school fees and books.
Indonesia remains one of the last places in the world where cigarette TV commercials still run, featuring rugged men and beautiful women smoking. Billboards plastered above four-lane highways encourage motorists stuck in Jakarta's notorious traffic jams to "Go Ahead" or "Become a Man" or let Marlboro Lights "Style Your Party."
Leggy women in short skirts and strappy heels promote cigarettes at events, sometimes even giving out discounted or free samples to "taste."
The full story is here and I thank Daniel Lippman for the pointer. How many of you will bite this bullet?