Vance isn’t sure if this article is a parody or not

Emotions are running high in the Northbrae area of Berkeley, and the friendly spirit of the neighborhood is at stake, according to a number of small merchants who are afraid they will not survive in the wake of what is being perceived as aggressive marketing strategies at Monterey Market.

Several small businesses say the owners of Monterey Market have begun to deliberately stock items that they specialize in — including certain cheeses, wine and flowers — and they are selling them at predatory prices, which threatens the local merchants’ livelihoods.

A group of Northbrae neighbors has distributed a hand-out in support of the small local merchants in which it criticizes Monterey’s approach. ”We are making a moral and ethical appeal,” said Tom Meyer, speaking for the group. Signatories on the hand-out include Monterey Fish, Gioa Pizzeria, Hopkins Launderette, and Storey Framing. (See the hand-out here.)

…Meyer said that recently the group had been approached by a representative of Monterey Market to set up a meeting. “That discussion will determine where we go from here,” he said.

Asked what he expected from the Market, Meyer said: “They should talk to their fellow merchants about how they could all flourish.”

The story — if that’s what it is and I believe it is — is here.  The caption on the photo reads: “Shirley Ng, owner of Country Cheese Coffee Market, says Monterey Market is under-cutting her prices.”