Ice Cream Buybacks

NYTines: Mayor Blomberg announced today a new program to help reduce obesity and heart disease, ice cream buybacks. Any ice cream that citizens wish to turn in will be bought for up to $5 a pint. No questions asked.  “Heart disease is the number one killer in the nation,” said Mayor Blomberg, “and we must do everything we can to get Ben and Jerry and these other killers off our streets.”

Critics argue that consumers are likely to reach into the back of their freezer to sell ice cream that is half-eaten, iced-over, and past its sell-by date, with little effect on heart disease. In previous buybacks, enterprising individuals have even bought cheap ice cream at Walmart and sold it back to the city at a profit. Economists have pointed out that local ice cream buybacks don’t make a lot of sense when ice cream remains widely available for sale. The National Academy of Sciences reported that the theory underling “buyback programs is badly flawed and the empirical evidence demonstrates the ineffectiveness of these programs.” Nevertheless, ice cream buybacks remain popular with voters.

More here, here and here on similar programs and here is my earlier op op-ed on a closely related topic.

Picture from Story Draw.


Comments for this post are closed