“What writer would pass up the opportunity to peer into the reader’s mind?” she asked.
Scribd is just beginning to analyze the data from its subscribers. Some general insights: The longer a mystery novel is, the more likely readers are to jump to the end to see who done it. People are more likely to finish biographies than business titles, but a chapter of a yoga book is all they need. They speed through romances faster than religious titles, and erotica fastest of all.
At Oyster, a top book is “What Women Want,” promoted as a work that “brings you inside a woman’s head so you can learn how to blow her mind.” Everyone who starts it finishes it. On the other hand, Arthur M. Schlesinger Jr.’s “The Cycles of American History” blows no minds: fewer than 1 percent of the readers who start it get to the end.
Oyster data shows that readers are 25 percent more likely to finish books that are broken up into shorter chapters. That is an inevitable consequence of people reading in short sessions during the day on an iPhone.
…He contrasted two romance novels. One had few Amazon reviews and little promotion, but Scribd’s data showed 6 out of 10 readers were finishing it — above average for the genre. Another romance had hundreds of reviews on Amazon, but only about 4 out of 10 readers bothered to finish it. They began closing the book, the data showed, when the writer plunged deeper into fantasy. Maybe this was not a good idea.
Some writers, of course, might not be receptive to hearing this.
“If you aren’t careful, you could narrow your creativity. You won’t take risks,” said Ms. Loftis, the young adult novelist. “But the bigger risk is not giving the reader what she wants. I’ll take all the data I can get.”
There is more here.