Alternet: The idea that men are naturally more interested in sex than women is [so] ubiquitous that it’s difficult to imagine that people ever believed differently. And yet for most of Western history, from ancient Greece to beginning of the nineteenth century, women were assumed to be the sex-crazed porn fiends of their day. In one ancient Greek myth, Zeus and Hera argue about whether men or women enjoy sex more. They ask the prophet Tiresias, whom Hera had once transformed into a woman, to settle the debate. He answers, “if sexual pleasure were divided into ten parts, only one part would go to the man, and and nine parts to the woman.” Later, women were considered to be temptresses who inherited their treachery from Eve. Their sexual passion was seen as a sign of their inferior morality, reason and intellect, and justified tight control by husbands and fathers. Men, who were not so consumed with lust and who had superior abilities of self-control, were the gender more naturally suited to holding positions of power and influence.
Early twentieth-century physician and psychologist Havelock Ellis may have been the first to document the ideological change that had recently taken place. In his 1903 work Studies in the Psychology of Sex, he cites a laundry list of ancient and modern historical sources ranging from Europe to Greece, the Middle East to China, all of nearly the same mind about women’s greater sexual desire.
The ancient belief is consistent with the well known fact that in ancient times when a man went to a bordello the women would line up and bid for the right to sleep with him.
In other words, the ancients believed a lot of strange things at variance with the facts (which isn’t to say that the switch in belief and its timing isn’t of interest or that these kinds of beliefs no longer sway with the times). More at the link.