Mexican markets in everything, James Bond edition

Mexican government officials were allowed to make casting decisions and changes to the script of the upcoming James Bond movie, after giving the film’s producers millions in financial incentives, according to a report based on emails leaked in the Sony hack.

The government reportedly offered the makers of the upcoming “Spectre,” directed by Sam Mendes, $14 million in exchange for four minutes of the film portraying the country in a positive light.

Emails released from the Sony hack, published by tax policy website Tax Analysis, show that the studio was concerned that the film’s costs had spiraled, to a gross budget of $300 million, making it one of the most expensive movies ever made. Executives pressured the filmmakers to make changes to the script that would keep the Mexican money coming in.

“You have done a great job in getting us the Mexican incentive,” wrote Jonathan Glickman, president of MGM’s motion picture group, in an email to the film’s producers. “Let’s continue to pursue whatever avenues we have available to maximize this incentive.”

…emails revealed that Mexico asked that the character of a Mexican governor, who was the target of an assassination, be replaced with an international leader, and that Mexican police be replaced with “some special police force” instead.

A further $6 million was said to have been achieved by means such as replacing a cage fighting scene with footage of Mexico’s popular Day of the Dead festivities, and highlighting Mexico City’s “modern” skyline, the Telegraph reported.

There is more here, via Fred Smalkin.

Comments

You mean "James Bond markets in everything, Mexican Edition"

Or, "Bond....international bond". They should do a movie on Perkin's "Confessions of an Economic Hit Man" but spice it up actual hits, Nazi gold, and bureaucrats from all nations enriching themselves at the public's expense. In other words, a documentary.

I am shocked, shocked to think that creative values were compromised in a Hollywood movie. And although I think Coor's beer is the best that can be had for any amount of lucre, and really I was not paid to say that, I resent product placement in popular films.

BTW, Las Vegas is a great place. I always eat wonderful food, win at the tables and get laid by a beauty when I am in Las Vegas--and to think I am an ordinary guy (who was not paid to write this).

One of the very few shows to have product placements done right, is the TV show Psych. From Snyders of Hanover to the Blueberry, they managed to place products in the show, using them for character and for laughs, denigrating Shaun and Gus, while not denigrating the product. Kudos!

I'm sure this dialogue from the movie "Looper" was influenced solely by aesthetic considerations:

Joe: I'm going to France.
Abe: You should go to China.
Joe: I'm going to France.
Abe: I'm from the future. You should go to China.

According to www.imdb.com:

"The script originally called for Joe to move to Paris when he got older, hence why he tries to learn French. However, Rian Johnson realized they didn't have the money to shoot in Paris. The story was changed so that he goes to Shanghai because the Chinese distributor for the film offered to pay for the crew to film there. Johnson accepted because his best alternative to set the scenes in Paris was to shoot them in New Orleans, which he didn't want to do, and because he felt Shanghai better reflected the future setting of the movie."

Regardless of the reason for that line, it's a good line, and an improvement on the original script.

Wasn't there once a James Bond movie entirely funded by product placement?

Kazakhstan should have paid Borat to change the name to Romania (the real filming site)

The government of Kazakhstan was originally vocally opposed to Borat - and then flip-flopped when the movie resulted in significant increases in western tourism.

For 14 million are they going to change the name of the movie to "From Mexico with Love?"

butt plug?

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