In research published last year in the journal Social Neuroscience, Mark Plitt at Baylor College of Medicine and colleagues presented some of their 40 subjects with vignettes of actions taken by humans or corporations that were either prosocial (e.g., donating money), neutral (e.g., buying a printer) or antisocial (e.g., breaking the law). As a control, the other subjects got Wikipedia descriptions of randomly chosen nouns. What were people’s responses to human and corporate actions?
There was a small negative skew about corporations—their prosocial acts elicited less positive emotions, and their neutral or antisocial acts elicited more negative emotions than did the equivalents by humans.
There is more from the WSJ here, via Samir Varma. By the way, file under “speculative.”