That is from Suzanne Kapner at the WSJ, on the decline of traditional anchor stores. Yet not all of the new service sector jobs will be there forever:
“Right now we’re doing a couple hundred videos a day,” he said. “We think we need to be doing 2,000 videos a day.”
Mr. Ferro’s comments added to mounting confusion over his embattled company’s sudden rebranding. How could a newspaper publisher create nearly three-quarters of a million videos a year?
But as jarring as Tronc’s goals may sound, the company’s plan is far from novel. In pursuit of more lucrative video advertising and success on dominant social platforms like Facebook, a growing number of publishers have turned to technology that promises to streamline video production, sometimes to the point of near-full automation.
That is John Herrman from the NYT. File under Marginal Revolution Robot University. And if you are wondering how it works, here is a snippet:
The two services’ automation features work in similar ways. They analyze, and may summarize, text, be it a script or a traditional news article, and then automatically find photographs and video clips to go with it. The services typically get the videos and images from sources like The Associated Press and Getty Images.
Additionally, the tools offer the option to quickly put large animated captions over the videos, in a format that has become popular on Facebook, where videos begin playing automatically and are often watched with the sound off. Each can also supply, through a third party, on-demand human narration; Wibbitz offers computerized voice-overs as well.
What does this say about the media sector more generally?