The author is Alexander Todorov, and the subtitle is The Irresistible Influence of First Impressions. Here is one short excerpt:
When Israeli and Japanese women rated these faces on trustworthiness, their impressions were predictably influenced by what they considered typical. As the face became more similar to the typical Israeli face, Israelis trusted it more and Japanese trusted it less and less. As the face became more similar to the typical Japanese face, the opposite occurred. We trust those who look like members of our own tribe.
The book has excellent photos and plates, recommended.