For China’s small but enthusiastic subculture of Star Wars fans, the latest film was a visual feast hampered by a protracted plot and uninspired characters. On popular review website Douban, the new film is rated a fairly weak 7.3, based on over 43,000 reviews. The most upvoted review complains that “the whole film really insults the IQ of its audience,” and demands to know how the universe could possibly be ruled by such an incompetent Galactic Empire. “In Star Wars, it seems only Darth Vader had a brain — it’s such a shame he’s already dead,” the reviewer concludes.
Other factors, according to Chen, include Chinese audiences’ preference for physically attractive protagonists and stories rooted in reality. He points out that, for example, superhero films from Marvel — a Disney cash cow that has enjoyed great success in China — feature recognizable settings, such as New York and even China, and are filled with larger-than-life leads who meet the public’s aesthetic standards. The Star Wars characters, meanwhile, look ordinary by comparison.
“These actors aren’t very beautiful, which may deter a lot of Chinese from seeing the recent films,” said Chen. “We fans often joke that if Finn were played by Will Smith, Chinese people might be more inclined to watch it — because he’s very handsome.”
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