At the University of Arizona, school officials know when students are going to drop out before they do.
The public college in Tucson has been quietly collecting data on its first-year students’ ID card swipes around campus for the last few years. The ID cards are given to every enrolled student and can be used at nearly 700 campus locations including vending machines, libraries, labs, residence halls, the student union center, and movie theaters.
They also have an embedded sensor that can be used to track geographic history whenever the card is swiped. These data are fed into an analytics system that finds “highly accurate indicators” of potential dropouts, according to a press release last week from the university. “By getting [student’s] digital traces, you can explore their patterns of movement, behavior and interactions, and that tells you a great deal about them,” Sudha Ram, a professor of management systems, and director of the program, said in the release. “It’s really not designed to track their social interactions, but you can, because you have a timestamp and location information,” Ram added.
That is from Amy X. Wang at Quartz.