[Lebron] James has more than 38 million followers on Instagram and nearly 42 million on Twitter. Brady, the N.F.L.’s biggest star, has 4.1 million Instagram followers and is not active on Twitter.
The best of those N.B.A. players are also power brokers behind the scenes. The executive committee of the N.B.A. players’ union looks like a future wing of the Hall of Fame, including James, Curry, Chris Paul and Carmelo Anthony.
The John Branch article (NYT) is interesting throughout on the economics of sports, social media, American politics, and race. I’ve said it before, but the NBA is one of the best-functioning institutions in America today.