Next, institutions must heed growing calls to abandon paper counting and similar metrics for evaluating researchers. One alternative approach, the Rule of Five, demonstrates a clear commitment to quality: candidates present their best five papers over the past five years, accompanied by a description of the research, its impact and their individual contribution. The exact numbers are immaterial: what matters is the focus on quality. A handful of institutions have required reviewers to consider individual contributions rather than lists of publications, and the shift has not been easy. Reviewers should be admonished for Googling individuals’ h-indices and citation lists, for example. Perseverance and self-reflection are essential.