Short-video app TikTok has a reputation for being beloved by young people the world over, but it’s also surprisingly popular with Chinese police officers.
In early January, China Police Network, a news portal run by the Ministry of Public Security, announced that 175 new TikTok channels had been created by police stations, SWAT teams, traffic police, and prisons in the month of December, bringing the country’s grand total to nearly 1,200 such accounts. That month, they churned out over 13,000 videos attracting a combined 4.8 billion views.
Since June of last year, China Police Network has kept a monthly tally of the most popular law enforcement accounts and videos on TikTok — or Douyin, as it’s known in China. While police in other countries have plugged into social media and cultivated fan followings on platforms like Instagram and Facebook, their Douyin-loving counterparts in China stand out in terms of scale and the wide range in both quality and content of their videos.
The January post mentions a comedic clip made by an account called Shishou Public Security that received over 800,000 likes. The video depicts a middle-aged woman tearfully describing her myriad contributions to the economic empowerment of women as mournful music plays in the background — before the camera flips to police officers unmasking her as the madame of a brothel.
The article also congratulates Siping Police Affairs for becoming the first police account in China to eclipse 10 million followers and praises the success of police hashtag campaigns such as #SayNoToDrunkDriving.
Since its launch in China in September 2016 and its expansion to international markets as TikTok a year later, Douyin boasts around 800 million downloads worldwide. The platform’s premise is simple: Users create and share 15-second videos, some of which wind up going viral. The police presence on Douyin has yielded a manic mix of content, from humdrum notices of arrests and other official business to reposts of pandas at play to original comic sketches with didactic denouements.