Is “the better car experience” the next big tech breakthrough?

That is the question I raise in my new Bloomberg column, here is one excerpt:

Another reality of the contemporary automobile is that Tesla has managed to rethink the entire design. The dashboard and interior are reconfigured, the drive is electric, software is far more prominent and integrated into the design, voice recognition operates many systems, and there are self-driving features, too. Whether or not you think Tesla as a company will succeed, its design work has shown how much room there is for improvement.

You might object that cars have numerous negative features — but that’s where there is much of the potential for major transformation. Cars cause a lot of air pollution, but electric cars (or maybe even hydrogen cars) are on their way, and they will lower noise pollution too, as hybrids already do.

Cars also create traffic congestion, but congestion pricing can ease this problem significantly, as it already has in Singapore. Congestion pricing used to be seen as politically impossible, but the Washington area recently instituted it for one major highway during rush hour. The toll is allowed to rise as high as $40, but on most days it is possible to drive to work for about $10 and home for well under $10, at speeds of at least 50 mph. Manhattan also will move to congestion pricing, for south of 60th Street in Midtown, and the practice will probably spread, both within New York and elsewhere, partly because many municipalities are strapped for cash. As for building new highways, transportation analyst Robert W. Poole Jr. argues in his new book that there is plenty of room for the private-sector toll concession model to grow, leading to more roads and easier commutes.

In other words, the two biggest problems with cars — pollution and traffic congestion — have gone from “impossible to solve” to the verge of manageability.

There is much more at the link, and here is the closer:

Right now there are about 281 million cars registered in the U.S., and they have pretty hefty price tags and demand many hours of time. The basic infrastructures and legal frameworks are already in place. So, despite the current obsessions with robots and gene editing, it should be evident that the biggest tangible changes from technology in the next 20 years are likely to come in a relatively mundane area of life — namely, life on the road.


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