The decline in pandemic sports viewership

It is not mainly about NBA politics:

  • US Open (golf) final round: down 56%
  • US Open (tennis) was down 45% and the French open is down 57% so far
  • Kentucky Derby: down 43%
  • Indy 500: down 32%
  • Through four weeks, NFL viewership is down approximately 10%
  • NHL Playoffs were down 39% (Pre Stanley Cup playoffs was down 28% while the Stanley Cup was down 61%).
  • NBA finals are down 45% (so far). Conference finals were down 35%, while the first round was 27% down. To match the viewership, activity on the NBA reddit fan community is also down 50% from the NBA finals last year.

That is from Daniel Frank, here are a few of his hypotheses:

  • Sports are very social. People love talking about sports with their peers and without interacting with as many people, people have less opportunities to talk about sports with others. This has the effect of making fans feel less engaged and more casual fans less likely to start watching, creating a cascading effect on engagement.
  • Watching sports is a great way for people to tune out, relax and distract themselves from normal life. With so many people working from home, having a less defined break from work to non-work, and potentially working less hard, watching sports feels like less of an escape than it used to.
  • People have started consuming politics like they do sports and their interest in sports has been cannibalized by political fanaticism.
  • Lots of people are experiencing mental health challenges and struggling and don’t have the same interest in things they used to enjoy like sports.

My intuitions are quite close to Daniel’s — what do you all think?

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