That is the topic of my latest Bloomberg column, here is the closing bit:
What kind of bargain is it for the country for the U.S. election to be the object of such global interest? We Americans may be flattered by the attention, but it is not clear that it is such a good thing. For one thing, it gives foreigners a greater incentive to try to manipulate U.S. elections.
Another possible problem is that political coalitions will, over time, be defined globally rather than nationally and locally. Is your presidential candidate attracting support from the wrong factions in France, Germany or South Sudan? On one hand that could be useful information, but it could also prove misleading. Foreigners support U.S. presidential candidates for their own reasons, and it could be distorting to have so many outside parties involved. That’s what happened in the Brexit debates, in which a pro-Brexit position was (and remains) all too quickly identified with populism, anti-globalization and support for Trump. The Brexit debate might have been more sane if it had been more local.
What if, come the next U.S. presidential election, most of the social media debate is among non-Americans? What if much of the world ends up with a common, one-dimensional political spectrum, rather than each country having its own (mostly) independent politics? We may be about to find out.
I’ll say it again: American soft power is rising, not falling.