In the early 1930s, so the story goes, Albert Einstein was in Hollywood, entertaining a visit by a friend, the comedian Charlie Chaplin. They were enjoying some tarts baked by Elsa Einstein and idly chatting when Einstein’s son turned to Chaplin. “You are popular,” he said, “because you are understood by the masses. On the other hand, the professor’s popularity with the masses is because he is not understood.”
That is from Charles Seife’s new book Hawking Hawking: The Selling of a Scientific Celebrity.