The value of seat space during a pandemic
Delta Air Lines did not sell the middle seat in 2020 during the COVID-19 pandemic.
Its principal rivals sold all seats starting in July 2020.
Delta raised its fares by 15%.
Passengers paid $23 to prevent a stranger from sitting next to them.
Delta had to operate more flights, so this was not a profit-enhancing strategy.
Here is the paper, via the excellent Kevin Lewis.