Against We
I propose a moratorium on the generalized first-person plural for all blog posts, social media comments, opinion writing, headline writers, for all of December. No “we, “us,” or “our,” unless the “we” is made explicit.
No more “we’re living in a golden age,” “we need to talk about,” “we can’t stop talking about,” “we need to wise up.” They’re endless. “We’ve never seen numbers like this.” “We are not likely to forget.” “We need not mourn for the past.” “What exactly are we trying to fix?” “How are we raising our children?” “I hate that these are our choices.”
…“We” is what linguists call a deictic word. It has no meaning without context. It is a pointer. If I say “here,” it means nothing unless you can see where I am standing. If I say “we,” it means nothing unless you know who is standing next to me.
…in a headline like “Do we need to ban phones in schools?” the “we” is slippery. The linguist Norman Fairclough called this way of speaking to a mass audience as if they were close friends synthetic personalization. The “we” creates fake intimacy and fake equality.
Nietzsche thought a lot about how language is psychology. He would look askance at the “we” in posts like “should we ban ugly buildings?” He might ask: who are you that you do not put yourself in the role of the doer or the doing? Are you a lion or a lamb?
Perhaps you are simply a coward hiding in the herd, Martin Heidegger might say, with das Man. Don’t be an LLM. Be like Carol!
Hannah Arendt would say you’re dodging the blame. “Where all are guilty, nobody is.” Did you have a hand in the policy you are now critiquing? Own up to your role.
Perhaps you are confusing your privileged perch with the broader human condition. Roland Barthes called this ex-nomination. You don’t really want to admit that you are in a distinct pundit class, so you see your views as universal laws.
Adorno would say you are selling a fake membership with your “jargon of authenticity,” offering the reader membership in your club. As E. Nelson Bridwell in the old Mad Magazine had it: What do you mean We?
…If you are speaking for a very specific we, then say so. As Mark Twain is said to have said, “only presidents, editors, and people with tapeworms ought to have the right to use we.”
I could go on. But you get the drift. The bottom line is that “we” is squishy. I is the brave pronoun. I is the hardier pronoun. I is the—dare I say it—manly pronoun.
I agree.