The culture that is Britain

Please don’t come to Britain – it rains and the jobs are scarce and low-paid. Ministers are considering launching a negative advertising campaign in Bulgaria and Romania to persuade potential immigrants to stay away from the UK.

The plan, which would focus on the downsides of British life, is one of a range of potential measures to stem immigration to Britain next year when curbs imposed on both country’s citizens living and working in the UK will expire.

Here is more, via Paolo Abarcar.  What would you put in such an ad?  As for precedents:

In 2007, Eurostar ran adverts in Belgium for its trains to London depicting a tattooed skinhead urinating into a china teacup.

On the other hand:

…the Home Office launched a guide to Britishness for foreigners who would be citizens which opens with the words: “Britain is a fantastic place to live: a modern thriving society”.