China fact and product placement of the day

Transformers: Age of Extinction opened this weekend with $100 million in America and $92 million in China (with $22 million in Russia).

Here is more, mostly a series of broader points about China, many of which I do not agree with but interesting nonetheless.  Here is my previous review of Transformers.

Here is a bit on Chinese product placement in the movie:

…everyone in the audience was puzzled as to why Jack Reynor was drinking Chinese Red Bull in Texas. Is it even available there?

Culturally, some aspects did not translate. There was puzzlement in the audience when Reynor pulled out a laminated photocopy of a Texas legal loophole that meant his relationship with Nicola Peltz, who is 17 years old in the film while he is supposedly 20, does not come under statutory rape laws.

The article has a variety of points of interest.  There is also this:

One Chinese man who was dumped by his girlfriend seven years ago for being too poor spent $40,000 booking four whole IMAX cinemas for the first-day showings of Age of Extinction.

He then posted the receipts on Weibo, China’s version of Twitter, which is banned, presumably in case the Decepticons plan to try and attack China.


Comments for this post are closed