Roberto Ferdman reports:
Ratner has a new study titled ‘Inhibited from Bowling Alone,’ a nod to Robert Putnam’s book about Americans’ waning participation in group activities, that’s set to publish in the Journal of Consumer Research in August. In it, she and co-writer Rebecca Hamilton, a professor marketing at the McDonough School of Business, describe their findings: that people consistently underestimate how much they will enjoy seeing a show, going to a museum, visiting a theater, or eating at a restaurant alone. That miscalculation, she argues, is only becoming more problematic, because people are working more, marrying later, and, ultimately, finding themselves with smaller chunks of free time.
Might part of the problem be narcissism?:
“The reason is we think we won’t have fun because we’re worried about what other people will think,” said Ratner. “We end up staying at home instead of going out to do stuff because we’re afraid others will think they’re a loser.”
But other people, as it turns out, actually aren’t thinking about us quite as judgmentally or intensely as we tend to anticipate. Not nearly, in fact. There’s a long line of research that shows how consistently and regularly we overestimate others’ interest in our affairs.