That is a new research paper by Tom Coupé, here is one excerpt:
I find that search intensity rankings based on Google Trends data are only modestly correlated with more traditional measures of scholarly impact…
The definition of who counts as an economist is somewhat loose, so:
Plato, Aristotle and Karl Marx constitute the top three. They are followed by B. R. Ambedkar, John Locke and Thomas Aquinas, with Adam Smith taking the seventh place. Smith is followed by Max Weber, John Maynard Keynes and the top-ranking Nobel Prize winner, John Forbes Nash Jr.
…John Forbes Nash Jr., Arthur Lewis, Milton Friedman, Paul Krugman and Friedrich Hayek are the most searched for Nobel Prize winners for economics, while Tjalling Koopmans, Reinhard Selten, Lawrence Klein, James Meade and Dale T. Mortensen have the lowest search intensity.
Here are the Nobelist rankings. Here are the complete rankings, if you are wondering I come in at #104, just ahead of William Stanley Jevons, one of the other Marginal Revolution guys, and considerably ahead of Walras and Menger, early co-bloggers (now retired) on this site. Gary Becker is what…#172? Ken Arrow is #184. The internet is a funny place.
I guess I found this on Twitter, but I have forgotten whom to thank – sorry!